Supervisory Marketing Specialist NF-1101-03

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LOCAL VACANCY ANNOUNCEMENT

NON-APPROPRIATED FUND (NAF) POSITION

INTRODUCTION:

Serves as the Marketing Specialist for Fleet Readiness Naval Station Rota, Spain with responsibility for coordinating and developing marketing and information programs; accurately conveying, through a variety of mediums, information concerning MWR, CYP, Galley, FFSC, Housing  and services and programs.

DUTIES AND RESPONSIBILITIES:

Serves as principal advisor on matters pertaining to communications and marketing policies and services. Incumbent develops long-term marketing and strategic plans to maximize patron utilization and satisfaction while enhancing MWR/quality of Life (N9) programs self-sufficiency and/or profitability. Responsible for evaluating the effectiveness of marketing plans, strategies and communication programs as determined by customer response and overall success of programs. Attends major installation events and provides constructive marketing feedback to the Fleet Readiness Director, FFR NAF Business Manager, Morale, Welfare and Recreation Director and Activity Managers for After Action Reports.

 Responsible for initiating, directing, and implementing comprehensive marketing, public relations and sponsorship/advertising sales initiatives for MWR programs in coordination with Program Directors. Obtains information on upcoming events, special programs and offers from activity managers. Develops advertising strategy to determine most effective and efficient method of reaching a target market. Plans media campaigns designed to enhance participation, and where appropriate, increase financial income to the activity by considering factors such as: the characteristics of the target audience and the media mix most relevant to reach them, timing of publicity, cost/benefit of advertising, and so forth.

Conducts commercial Sponsorship and Commercial Advertising. Compiles lists of viable annual events for which to seek commercial sponsorship. Negotiates mutually beneficial sponsorship terms and executes all supporting documents. Coordinates with the installation Office of the General Counsel to ensure terms of sponsorship are in accordance with all DON, CNIC and local regulations and policies.

 Carries out Equal Employment Opportunity (EEO) policies and communicates governing policies to subordinates. Administers and ensures compliance with comprehensive fire, safety, sanitation, security, environmental and occupational health programs.

QUALIFICATION REQUIREMENTS: To qualify must possess one of the following:

• Bachelor degree from an accredited university with a major in journalism, communications, marketing or a related field AND a minimum of two years recent experience in the field;

 OR

• A combination of directly related education, specialized training, and/or recent experience that demonstrates skill in applying strategic marketing processes, consumer research, writing, advertising, photography or video totaling a minimum of 5 years.

KNOWLEDGE REQUIRED BY THE POSITION:

Knowledge of the FFR mission and the purpose of various FFR activities.

Knowledge of all phases of marketing and communications, including knowledge of principles, methods, practices, trends and techniques.  Knowledge of an ability to use proper grammar, spelling and standard writing styles (e.g., Associated Press)

Knowledge of commercial sponsorship policies, procedures, and methods. Skill in using computers (PC and Mac) and mobile devices with various software programs (e.g, web content management systems, and evolving social media platforms).

Ability to conceptualize and recommend advertising methods from written and verbal instructions. Ability to gather and effectively organize information. Ability to effectively work as a team member with flexibility to work in different positions within the department.

Ability to analyze business needs and develop marketing plans and recommendations in a fast-paced environment. Ability to perform the full range of supervisory duties

BENEFITS: A comprehensive benefits package is available.

HOW TO APPLY: Interested applicants must submit the resume package to FR NAF HR Office located in Bldg#1-A (MWR Admin Office) or by email to n92_nafhro@eu.navy.mil.

Please ensure that your resume package contains all the information requested in this vacancy announcement. If your application does not provide all the information requested, you may lose consideration for the position

For further information please, call the Personnel Office at DSN# 727-1723 or #727-1375 (commercial phone #956-82-1723 or #956-82-1375) or email to n92_nafhro@eu.navy.mil.

REQUIRED DOCUMENTS:

• Resume
• Family Member Status form
• Declaration for Federal Employment (OF306)
• Overseas Residency Questionnaire
• Sponsor’s Permanent Change of Station (PCS) Orders, including page 2, or Command-sponsorship authorization.
• Current or former NAF/APF Employees: copy of most recent PAR/SF50
• Applicant Questionnaire
• Proof of Education (official transcripts) if it’s required for the position

To ensure appropriate credit for education, please attach copies of transcripts, certificates or other acceptable evidence to your application.

CONDITIONS OF EMPLOYMENT:

• This position requires a successful completion of: physical examination, local background investigation and NACI investigation
• Selected individual is subject to direct deposit of pay
• Must be able to obtain and maintain a valid driver’s license
• Must complete CNIC Commercial Sponsorship and Advertising training modules within one month of hire.
• Selected applicant will lose any entitlement for future spouse preference eligibility (NAF/GS positions).

• To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Therefore, to the extent a Federal job announcement includes the requirement that applicants must be fully vaccinated against COVID-19 pursuant to Executive Order 14043, that requirement does not currently apply. Federal agencies may request information regarding the vaccination status of selected applicants for the purposes of implementing other workplace safety protocols, such as protocols related to masking, physical distancing, testing, travel, and quarantine.

The Department of Navy (DON) is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, religion, sex, national origin, age, disability, marital status, political affiliation, sexual orientation, genetic information or any other non-merit factor.